This study focused on identifying and addressing barriers to attracting non-traditional job seekers to
agriculture. These findings are intended to inform the development of the National Workforce Strategic Plan’s
workforce strategy.
This report has been commissioned by the Canadian Agriculture Human Resource Council (CAHRC) and is
structured around the findings of an online quantitative survey conducted by Ipsos Public Affairs on behalf of
the Canadian Centre for Food Integrity (CCFI). Relevant complimentary CCFI Public Trust Research has been
included where applicable, and external related literature has been included in support of the key findings and
recommendations.
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